New Delhi, January 8 (CNMSports) - The vibrant Khelo India logo, reflecting the freshness, agility and vitality of New India, was launched at a simple ceremony by the Union Minister of Youth Affairs and Sports Col Rajyavardhan Rathore at the Jawaharlal Nehru Stadium here on Saturday, 6 th January.
The logo also conveys an impression of fitness and competitiveness.
“We are rapidly moving towards the actualisation of Prime Minister Shri Narendra Modi’s vision of New India,” Col Rathore said. “As the national programme for development of sports, Khelo India, will go a long way in achieving the twin objectives of mass participation and promotion of excellence in sports. Hon’ble Prime Minister sees the future of India aligning with the youth of the nation, adopting sport as part of its culture.”